The .store domain zone is a top-level domain (TLD) specifically designed for e-commerce businesses and online retailers. It serves as a digital storefront for businesses looking to establish an online presence, making it easier for customers to identify and engage with stores. The .store TLD is suitable for a wide range of countries and industries, particularly those involved in retail, e-commerce, and consumer goods.
The .store domain was launched on May 24, 2016, as part of the expansion of the domain name system to accommodate the growing number of online businesses. The initiative was spearheaded by Radix, a leading domain registry operator, which aimed to provide a dedicated space for online retailers to enhance their visibility and branding in the digital marketplace.
The .store domain is currently managed by Radix, which oversees the registration and maintenance of domains within this zone. The domain is regulated under the auspices of the Internet Corporation for Assigned Names and Numbers (ICANN), the global authority responsible for coordinating the maintenance and procedures of several databases related to the namespaces of the Internet.
Anyone can register a .store domain, with no specific restrictions on citizenship or location. This inclusivity allows businesses and individuals from around the world to acquire a .store domain name. The registration process typically involves the following steps:
The .store domain supports Internationalized Domain Names (IDN), allowing users to register domain names in various languages and scripts. The following technical specifications apply:
As with many domain zones, the .store TLD has faced challenges related to abuse, including spam and phishing attempts. However, Radix has implemented several security measures to protect registrants and users, including:
The .store domain has seen significant growth since its launch, with hundreds of thousands of domains registered. As of October 2023, the number of registered .store domains has surpassed 300,000, reflecting the increasing popularity of this TLD among online retailers.
The cost of registering a .store domain typically ranges from $10 to $50 per year, depending on the registrar and any additional services offered. Premium domains within the .store zone may be available at a higher price, reflecting their market value and demand.
The .store domain zone has established itself as a valuable asset for e-commerce businesses, providing a dedicated space for online retail. With its inclusive registration policy, robust security measures, and growing popularity, the .store TLD continues to be a preferred choice for businesses looking to enhance their online presence.